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Education and Public Awareness
How invasive species are viewed is filtered by human values and beliefs. we all have a stake in reducing the negative impacts of invasive species. The prevention and control of invasive species will require modifying behaviors and changing the way decisions are made. A successful strategy to address invasive species issues will depend on the public's understanding and acceptance of the actions needed to protect our valuable resources. To that end, a wide variety of education, outreach and training programs are needed to help motivate people to take action and raise awareness; including programs working with volunteers.
The Invasive Species Advisory Committee (ISAC) has created its own subcommittee on Communications, Education and Outreach to advise ISAC and NISC on critical communication and outreach issues.
Federal, state and local agencies, universities, industry groups, and others have developed an impressive array of education outreach and training materials.
Some of the most effective programs target particular user groups and recreationalists such as gardeners, boaters, fishermen, and pet owners. Many states and local governments have their own education and outreach programs and materials, including best management practices.
NISC agencies have partnered with community organizations and industry to create targeted outreach efforts to address specific activities that may introduce or spread invasive species. Some organizations have included Protectyourwaters.net (for boaters), and Habitatattitude (for pet owners).